# Business model
## **Building and development of a community (guild)**
Attracting Russian players to the community, where they can play and earn in Play-to-Earn games on guild accounts, without investing their own money. Organization of training to develop the skills of guild members and the creation of incentive programs to increase activity. Creation of esports teams. Popularization of the industry in the Russian-speaking market.
Creation of an automated system for collecting data about players and their achievements for analytics and statistics.
## **Media platform**
Multilingual ecosystem MetaCombine that develops cooperation between all participants of the Play-to-Earn industry, providing unlimited access to industry information for everyone.
MetaCombine is designed to accumulate rating, statistical and analytical data on the industry, it will allow you to explore public opinion, share relevant news and useful information, and get complete data on various market participants.
The media platform will help in planning and organizing events, simplify the search for like-minded people and partners, and become a guide to new local markets for companies wishing to develop quickly and intensively. This is a place where different communities, opinion leaders, professionals and those who are interested in the industry come together.
**Includes the following tools:**
**Analytics**
* Data analytics on players, teams, coaches, managers and their achievements;
* Study and analysis of blockchain games in terms of gameplay, friendliness to newcomers, game awards, tokenomics, marketing, etc.;
* Research of tokens and NFT assets, to create statistical data, market forecasting and asset management.
**Consulting**
Expert consulting for game projects, including a detailed market analysis, testing on different target audiences, documentation audit, development of a detailed business and promotion strategy based on a detailed and comprehensive research of the project in a global scale.
**Marketing**
Marketing services and producing for game projects in a global scale. Implementation of any tasks affecting the positioning and promotion of the game, from highly specialized to complex support. We use modern tools in line with market trends to make projects recognizable, memorable and exciting for a wide range of users. We focus not only on external, but also on internal positioning, in order to achieve maximum development indicators and implement a communication strategy.
**EdTech**
Industry tutorials for guilds and players in a global scale. Group and individual training programs for those interested in learning blockchain-based games and related fields of knowledge. Training of trainers and mentors. As well as narrow-profile educational courses for those wishing to become specialists in Play-to-Earn, including internships.
## Marketplace
Marketplace for buying, selling and renting NFTs intended for games and earnings for NGG token. Receiving income from commissions for each transaction on the platform, part of which will be burned.
## **Fund**
NGG will own the foundation in the Metaverse and use it to develop the industry and the guild in particular. The fund is necessary for investing in current game projects, NFTs, art works, on mutually beneficial terms.
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